Privacy Policy

The following Privacy Policy (hereinafter the “Policy”) governs the manner in which Backlite Media LLC, and its bodies corporate and affiliates (collectively known as “Backlite”) collect, use, maintain and disclose personal information and explains how you can access your own personal information.

This Policy applicable to personal information and aggregated information, we collect on this website (hereinafter the “Website”), which must be read in conjunction with the Website’s Terms of Use.

Where this Policy refers to “we”, “us” and “our” we mean Backlite, and where this Policy refers to “you” and “your” we mean the user of the Website.

You undertake, including but not limited to, that viewing, using the Website, obtaining any goods or services from us you shall be deemed to agree to this Policy. Should you fail to comply to this Policy, then you must refrain using or accessing the Website.

1.      Information Collection and Usage

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Therefore, we may gather two types of information about you:

Personal information including but not limited to, your name, phone number, and email address, which may be collected from you when you voluntarily provide the same through the following, by the following methods, including but not limited to:      

I.         communicating with us through the contact forms provided on our Website or through email or via telephone;    

II.         interaction with us on our social media platforms (such as Facebook, Instagram, Twitter, LinkedIn) or Website;  

III.         other sources such as third parties where it is reasonably necessary for our normal business practices to do so  

2.     Disclosure of Information

Backlite may disclose Personal Information about you provided you have granted authority for the following:      

I.         aggregate tracking information and other information that does not personally identify you to third parties;    

II.         your personal information to third parties, when Backlite believes in good faith that it is required to do so by law or legal process

3.     Use of Information Backlite shall use the personal information it collects:      

I.         to assist in providing the services requested by you;    

II.         to provide further information to you about other services which Backlite considers may be of interest to you;  

III.         for future marketing, promotional and publicity purposes, including to carry out direct marketing, market research and surveys;  

IV.         for internal purposes, development and administration of our sites, data analytics, and compliance with our legal obligations, policies, and procedures.

4.    Tracking

Backlite’s use of Google Analytics is in compliance with Google’s Terms of Service and this Privacy Policy. The information generated by Google Analytics, including user’s IP address, shall be transmitted to, and stored by Google on servers in the United States. Information collected through Google Analytics does not include and is not linked to any personal information. Google shall not share the collected information with other Google products and tools. Information collected permits evaluation of the use of this Website, analysis of user behaviour, and improvement of user’s experience with the Website.  

5.    Content Providers, Advertisers and Partners

This Privacy Policy shall not be applicable to other third-party websites to which we may link, or to other companies or persons who may be listed as third-party contacts or suppliers on this Website. Backlite is not responsible for the data collection practices, privacy policies or the contents of other websites other than this Website, including any other websites that are accessible via a link from this Website. You should contact the operators of that website(s) directly should you wish to enquire about their privacy practices and policies before providing your personal information to any third party.

6.    Opting In and Out

Should Backlite’s intended collection, use or disclosure of your personal information is outside the collection, use or disclosure set out in this Privacy Policy, Backlite shall provide you the option to:      

I.         opt out and neither receive certain services nor participate in certain interactive areas; or    

II.         opt in to agree to be contacted by Backlite in relation to certain matters such as notification of new features to the Websites, beta testing or promotional activities.

7.     Protecting your Personal Information

The security of your personal information is important to Backlite. We recognise industry standards and practice appropriate administrative, technical, and physical security safeguards to protect the personal information you provide on this Website against accidental, unlawful, or unauthorised destruction, loss, alteration, access, unauthorised disclosure or use and other unlawful forms of processing.  

8.    Disclosure of Information Overseas

We may require to transfer your collected personal information to countries other than the country in which you originally provided the information. These countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to other countries, Backlite shall protect that information as described in this Privacy Notice. We may also disclose your personal information as required or permitted by law to law enforcement agencies, regulatory authorities and governments for security and customs purposes.

9.    Holding, Correcting and Updating Information

Your information shall be collected and managed for the purposes stated in this Privacy Policy. Backlite may allow other third parties to have access to your information, but only for the purposes set out in this Privacy Policy. Backlite shall take measures necessary to ensure that your information is treated securely and in accordance with this Privacy Policy. We offer you the ability to correct or change the information collected at any time and as often as necessary. If you have any questions about how Backlite services work or regarding this Privacy Policy, please contact Backlite on

10.  Amendments

Backlite reserves the right to change this Privacy Policy at any time and without providing you notice of such changes. You undertake that your continued use of the Website constitutes your acceptance of the modified Privacy Policy, and you agree that all previous versions of the Privacy Policy are superseded by the modified version.

11.    Acceptance

By using Backlite’s website, you signify your acceptance to this Policy.

12.   How to Contact Us

If you have any questions or comments regarding our privacy practices, you may opt to contact us via email at or via telephone on +971 4 446 7540.